To differentiate itself, Tidal plans on offering “exclusive content,” which Keys emphasized “will be found nowhere else.” However, the streaming service connected to the company only had about 250,000 followers. Dre had vast success with his Beats headphones firm, which he sold to Apple for $3 billion. Other artists have tried to reclaim the artists’ role in music tech and streaming models before, but none has successfully upended how digital music is experienced and paid for. The movement in the industry promises plenty of innovation, but it could be the marketing power of big stars rather than cool features that determine which streaming services survive. Los Angeles start-up UrRadio, which launched its service Monday, and Slacker Radio are trying to win over listeners by bringing back the experience of radio hosts and DJs. One app being tested, for instance, lets users listen to a song for free as long as they share the tune with a friend. And the music industry has been striking deals with upstarts that are experimenting with new ways to get people to pay for music. Amazon has been adding features to its service for Prime subscribers to keep pace. Samsung and Google have popular apps for accessing music. Tidal also has a crowd of small competitors to fend off. But Pandora offers its services only in the U.S., Australia and New Zealand. Internet radio company Pandora, one of Spotify’s competitors, reported that in the third quarter of 2014 it had 76.5 million active listeners. “The more we grow, the more we’ll pay you.” “Our interests are totally aligned with yours,” he wrote in the post addressed to musicians. In November, Daniel Ek, Spotify’s chief executive, responded to musicians’ criticism in a blog post, noting that an artist as big as Swift could make up to $6 million a year on the platform. Spotify, which charges about $10 a month, has more than 15 million paying subscribers and more than 60 million active users, according to the streaming service’s website. However, the artist-owned service faces competition from an already crowded streaming service marketplace. It has plans to expand to six additional countries. Tidal, which is available in 31 countries, had 500,000 paid subscribers by the end of 2014. A second tier at $19.99 monthly will offer CD-quality streaming, HD videos and access to the service’s original editorial products. Tidal describes itself as “the first music streaming service that combines the best high-fidelity sound quality, high-definition music videos and expertly curated editorial.” The pricing will include two tiers of fees and access - with no free service.Ī basic service at $9.99 monthly will offer current industry-standard streaming fidelity with high-definition music videos. She maintains that music should not be free because it sets a dangerous precedent that consumers don’t have to pay for listening to albums. Singer Taylor Swift famously yanked her latest album “1989” from Spotify last fall because she didn’t want her songs offered on the service’s free version. Artists have been critical that streaming services pay most of the royalties to record labels and music publishers, instead of the singers and musicians who created the music. Up for grabs are potentially billions of dollars in revenue that fans pay for music streaming every year. “We believe it’s in everyone’s best interests to preserve the value of music.” “Our goal is simple: We want to create a better service and a better experience for both fans and artists,” singer Alicia Keys, one of the owners of Tidal, said at the news conference. Tidal officials did not disclose financial details about how artists played on Tidal would be compensated.
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